Your Creative Strategy Helpers

Finding new directions for ad creatives is a big task, but you can get help quickly. These tools provide a great headstart without requiring integrations or data sharing.

Another month, another creative pipeline to plan. Here are a few quick ways to help you generat ideas, optimizing them, and building a full plan. All in a short time, without integrations, data sharing, or learning curves - just fast assistance.

ChatGPT Creative Directors

ChatGPT offers many options for creative director GPTs that provide a great headstart in 1–2 prompts.

Google Marketing Maven

Accessible via the Gems section on Gemini, this was created using Opa, a Google Labs product. Answer two questions and you have a basic marketing board.

For example, I provided a Play Store link and described it as a "Merge-2 mobile game with a cooking meta." One disadvantage is that the initial generation takes quite a while, so it's best to click and come back to it later.

The real value here is remixing—a fast and easy way to create your own custom ideas agent. Remixing lets you copy the original app and make your own changes so you have a template to start from. You can check out this remix by Hopper for some ideas, even if you don't create your own remix.

Agent.so (Ian)

Agent.so features a creative director agent named Ian. You get five free prompts that can generate good ideas if you provide enough detail.

Registration is a bit slow, and to maintain a smooth workflow or access export options, you will need to upgrade to the $20 Plus subscription.

Already have ideas?Consult with Hopper decision agents to get feedback on your existing concepts.